Critical Thinking Questions Case 3-1 as the Administrative Assistant to the Marketing

question 57

Multiple Choice

Critical Thinking Questions Case 3-1 As the administrative assistant to the marketing director of a medium-sized technology provider, one of your tasks is to chair marketing staff meetings when the marketing director is out of town. You are chairing today's meeting; it is the first meeting to discuss an advertising brochure for a new technology product. You must have a plan in place before the marketing director returns tomorrow and you are running short of time. Which of the following discussion topics could be deferred to the next meeting? ____

• A) Decide on the brochure's purpose and audience
• B) Determine the brochure's shelf life
• C) Create a timeline of effectiveness for the brochure
• D) Get feedback on the brochure storyboard

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Definitions:

Highway Programs

Government-funded initiatives aimed at constructing, expanding, or maintaining road networks for public and commercial use.

Crime-Control Program

Initiatives designed to reduce crime and increase public safety through various means, including law enforcement, changes in policy, or community programs.

Net Benefits

The difference between the total benefits received from a decision or action and the total costs associated with it.

Theft And Vandalism

is criminal activities involving the unauthorized taking of property and the deliberate destruction or damage to property, respectively.