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Print Media Campaign
An advertising or promotional initiative conducted through printed materials, such as newspapers, magazines, flyers, or posters, to communicate a specific message.
Message Credibility
The perceived trustworthiness and expertise of the source of information, impacting the effectiveness and persuasive power of a message.
Counter-Attitudinal Behavior
Acting in a way that contradicts one's personal beliefs or attitudes, often leading to cognitive dissonance.
Norm Misperception
The phenomenon where an individual's understanding of the typical behaviors or attitudes of a group is inaccurately perceived.
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