Critical Thinking Questions Case 6-1 as the Owner of a Small

question 37

Multiple Choice

Critical Thinking Questions Case 6-1 As the owner of a small pet grooming business, you are interested in publishing your own Web site. You want to use the site to increase your business's visibility and to gather information from potential customers by offering the opportunity to subscribe to your monthly newsletter about pet care tips. As part of your Web site planning process, you are evaluating the use of various graphics. Which of the following is the most important consideration in choosing the right graphics for the site? ____

• A) The graphic looks really "cool"
• B) The size of a graphic
• C) The graphic helps convey the Web site's message
• D) The graphic is animated

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Definitions:

Random Sampling

A method of sampling where every element of the population has an equal chance of being selected.

Luck Of The Draw

A phrase referring to the outcome being determined by chance rather than any controllable factors.

Probability Sampling

A sampling technique in which every member of the population has a known, non-zero chance of being selected.

Broader Population

Refers to a larger or more general group of individuals from which samples may be drawn for research or statistical analysis.