Critical Thinking Questions Case SF1-1 Your Supervisor, the Marketing Manager

question 9

Multiple Choice

Critical Thinking Questions Case SF1-1 Your supervisor, the marketing manager for an online sports equipment retailer, asks you to think of ways the company can use e-mail to improve sales and provide better customer support. After some brainstorming with coworkers, you decide to recommend two e-mail marketing campaigns using Publisher to create and send the e-mail messages. Which of the following Publisher e-mail templates is the best choice to let customers know about the availability of new athletic shoes endorsed by a famous basketball player? ____

• A) Letter
• B) Event/Activity
• C) Newsletter
• D) Product List

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Definitions:

Borrowers

Individuals or entities that take out loans from financial institutions or individuals, typically agreeing to pay back the original amount plus interest.

Structural Unemployment

When people are out of work for a couple of years or longer.

Textile Mill

A factory specialized in manufacturing various kinds of fabrics from natural and synthetic fibers through processes like weaving, knitting, and dyeing.

Phillips Curve

An economic concept that depicts an inverse relationship between the rate of unemployment and the rate of inflation in an economy.