Critical Thinking Questions Case SF1-1 Your Supervisor, the Marketing Manager

question 11

Multiple Choice

Critical Thinking Questions Case SF1-1 Your supervisor, the marketing manager for an online sports equipment retailer, asks you to think of ways the company can use e-mail to improve sales and provide better customer support. After some brainstorming with coworkers, you decide to recommend two e-mail marketing campaigns using Publisher to create and send the e-mail messages. Which of the following Publisher e-mail templates is the best choice to let customers know about recent sports news stories of interest, company contact information, and a schedule of upcoming events sponsored by the company? ____

• A) Newsletter
• B) Event/Activity
• C)Event/Speaker
• D) Letter

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Definitions:

Return On Earned Media Model

The Return On Earned Media Model measures the value that earned media (such as customer endorsements or press coverage) contributes to a company's objectives, in terms of both brand visibility and financial gain.

Social Media Tactics

Strategies used on social media platforms to achieve specific marketing, communication, or engagement objectives.

Target Audience

A specific group of consumers identified as the intended recipient of an advertising or marketing message.

Publicity

The process of promoting products, services, or brands through public media and communications to gain public attention or awareness.