Critical Thinking Questions Case SF1-2 Your Supervisor, the Marketing Manager

question 20

Multiple Choice

Critical Thinking Questions Case SF1-2 Your supervisor, the marketing manager for an online sports equipment retailer, has directed you to host a brainstorming meeting of the marketing staff to develop a plan for an e-mail marketing campaign. The focus of the meeting is to determine the purpose, audience, and customized content of the e-mail marketing messages. Which of the following items should be covered during the meeting to ensure that the e-mail message's design is the best fit with its purpose and audience? ____

• A) Start Publisher and select an e-mail template
• B) Edit the template to replace text and graphics
• C) Select appropriate color scheme, font scheme, and graphics
• D) None of the above

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