Examlex
Hinduism successfully responded to challenges from Jainism and Buddhism by
Evoked Set
A group of relevant brands or products that a consumer recalls from memory when making a purchase decision.
Ethnography
is a qualitative research method involving the systematic study of people and cultures from the perspective of the subject being studied.
Cultural Phenomena
Patterns or behaviors that are widespread among a society or culture, often seen as representative of that culture's values, beliefs, or traditions.
Niche Marketing
A targeted marketing strategy focusing on a specific segment of the market that is not being addressed or is under-served by mainstream providers.
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