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War between China and Japan began in 1931 with the latter's unprovoked attack on
Retargeting
A form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions, without them searching for that product or service.
Resegmentation
Involves modifying the market segmentation of a product or service to reach new or more specifically targeted groups of consumers.
Perceptual Map
A visual representation used in marketing to plot the position of products or brands on a two-dimensional graph, based on consumer perceptions of key attributes.
Market Positions
The rank or standing of a company's product or brand in a particular market, relative to its competitors.
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