One of the Most Important Reasons Given for Japan's Postwar

question 9

Multiple Choice

One of the most important reasons given for Japan's postwar success is

• A) the high degree of Japanese savings.
• B) governmental support for business enterprises.
• C) the Japanese work ethic.
• D) help from the International Monetary Fund.
• E) an excellent school system.

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Definitions:

Reference Groups

Groups that individuals refer to when making purchasing decisions or when evaluating their personal qualities.

Dissociative Reference Group

A group that an individual does not want to associate with, and therefore takes steps to distance themselves from in their purchasing decisions or behaviors.

Family Life Cycle

A series of stages through which a family progresses over time, influencing buying behaviors and marketing strategies.

Consumption Subculture

A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity.