Case AC 2-2 Jennifer Is Creating a New Inventory Management

question 21

Multiple Choice

Case AC 2-2 Jennifer is creating a new inventory management table for the pet store where she works. She is spending the time upfront to make sure the data types are all assigned correctly. Jennifer wants to add a field with the answer to the question, "Is this an inventory item?" The answer to the question would be "yes" or "no." In this case, she should use the ____ data type.

• A) Yes/No
• B) True/False
• C) On/Off
• D) Inventory/Custom

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Definitions:

Demographic Segmentation

Dividing markets on the basis of various demographic or socioeconomic characteristics such as gender, age, income, occupation, household size, stage in family life cycle, education, or ethnic group.

Ethnic Group

A community or population made up of people who share a common cultural background or descent.

Household Size

The total number of individuals living in a single housing unit, often used in context of demographic data or eligibility for certain programs.

Market Segmentation

The process of dividing a target market into smaller, more defined categories to tailor marketing efforts effectively.