Case AC 3-1 Danielle Is a Sales Manager and Is

question 7

Multiple Choice

Case AC 3-1 Danielle is a Sales Manager and is troubleshooting why profits are down. Danielle wants to see which items are the least profitable. She chooses the Profitability field of her product datasheet and clicks the ____ button.

• A) Ascending
• B) Descending
• C) Selection
• D) Advanced

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Definitions:

Market Segmenting

The practice of dividing a broad target market into subsets of consumers who have common needs, preferences, or characteristics, targeting them with specific marketing strategies.

Purchasing History

Recorded information detailing past transactions made by a buyer, used for analyzing buying behavior or trends.

Psychographic

Relating to the study of personalities, values, opinions, attitudes, interests, and lifestyles.

Demographics

Statistical characteristics of a population such as age, gender, income, and education, used for marketing and policy planning.