Examlex
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Market Penetration
An indicator of the total sales or use of a product or service relative to the maximum potential market for that product or service.
Market Development
Strategies or activities aimed at finding new markets or expanding existing ones for a product or service.
Diversification
A strategy for managing risk that diversifies a portfolio by incorporating a broad range of investments to reduce the effect of any single asset's performance.
Market Penetration
A measure of the extent to which a product or service is recognized and bought by customers within a particular market.
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