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Psychographic Categories
Classification of consumers based on their lifestyles, interests, attitudes, and values to understand their purchasing behavior.
Consumer Consumption
The process by which consumers use and dispose of products and services, encompassing the behaviors and patterns of use.
Market Segmentation
Market segmentation is the process of dividing a broader market into smaller, homogeneous groups of consumers with similar wants, needs, or demographic profiles, to tailor marketing strategies more effectively.
Differentiated Marketing
A marketing strategy where a company targets multiple market segments, tailoring specific messages for each.
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