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Generic Strategy
Broad marketing strategies that can be applied across industries, typically categorized as cost leadership, differentiation, or focus strategies.
Market Share
The proportion of total market sales within an industry that is held by a specific company.
ROI
Stands for Return on Investment, a measure used to evaluate the performance and profitability of an investment by comparing its gains to its costs.
Strategic Group
A concept in strategic management that groups companies within an industry that have similar business models or strategies, allowing for analysis of competition and strategic positioning.
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