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Price/Value Formula
A concept in marketing that compares the cost of a product to its perceived value to the buyer, influencing the purchase decision.
Price Objection
A price objection is a customer's resistance or reluctance to purchase a product or service based on its cost, expressing concerns over value or affordability.
Source Objection
A loyalty-related objection by which the prospect states a preference for another company or salesperson, and may specify a dislike for the salesperson’s company or self.
Competitor's Product
This term refers to the goods or services offered by competing companies in the market.
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