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Marginal Rate of Substitution
The rate at which a consumer is willing to give up one good in exchange for another while maintaining the same level of utility or satisfaction.
Utility Maximization
The economic principle that individuals or firms aim to achieve the highest level of utility or satisfaction possible from their consumption or production choices, given their constraints.
Equilibrium Position
In the indifference curve model, the combination of two goods at which a consumer maximizes his or her utility (reaches the highest attainable indifference curve), given a limited amount to spend (a budget constraint).
Normal Good
A product whose demand increases when consumer income rises and falls when consumer income decreases.
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