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Rational Choice Theory
A theory in economics and sociology that suggests individuals always make prudent and logical decisions that provide them with the highest amount of personal utility.
Psychological Principles
Psychological principles refer to fundamental theories and established facts derived from psychology that explain and predict behaviors and mental processes.
Social Behaviors
Actions and reactions of individuals or groups in response to external or internal stimuli, influenced by cultural, social, and psychological factors.
George Homans
An influential American sociologist known for developing social exchange theory, which explains social change and stability as a process of negotiated exchanges between parties.
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