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When you click the ____ button, the mouse pointer will change to an I-beam with a paintbrush.
Yield Management Pricing
A pricing strategy that uses demand forecasting and flexibility in pricing to maximize revenue, often used in the hospitality and airline industries.
Dynamic Pricing
A pricing strategy where prices are adjusted in response to real-time supply and demand conditions, market volatility, or customer behavior.
Odd-even Pricing
A pricing strategy where prices are set just below a round number, e.g., $19.99 instead of $20, to create a perception of greater value.
Product-line Pricing
A pricing strategy where different products within the same category are priced differently based on features, costs, or target market segments.
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