The Practice of Sending E-Mails to Customers or Potential Customers

question 21

Multiple Choice

The practice of sending e-mails to customers or potential customers of a legitimate Web site asking them to click a link in the e-mail is called ____.

• A) spoofing
• B) phishing
• C) pharming
• D) swishing

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Definitions:

Test Statistic

A value calculated from sample data during a hypothesis test that is used to determine the probability of observing the given or more extreme data if the null hypothesis is true.

T Value

A statistic calculated in a T-Test that determines the size of the difference relative to the variation in the sample data.

Degrees Of Freedom

Degrees of freedom in statistics refer to the number of values in the calculation of a statistic that are free to vary.

Significance Level

A threshold set by the researcher to determine the point at which the results of a statistical test can be considered to demonstrate a meaningful effect, typically denoted by alpha (α).