COGNITIVE ASSESSMENT Which of the Following Terms Is Used to Describe

question 59

Multiple Choice

COGNITIVE ASSESSMENT Which of the following terms is used to describe a program that hides in a computer and allows someone from a remote location to take full control of the computer?

• A) a virus
• B) a worm
• C) a Trojan horse
• D) a rootkit

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Definitions:

Diversification Strategy

A growth strategy whereby a firm introduces a new product or service to a market segment that it does not currently serve.

Market Penetration

The extent to which a product or service is recognized and purchased by customers in a particular market.

Marketing Mix

The strategic set of actions that a company uses to promote its brand or product in the market, involving variations of product, price, promotion, and place strategies.

Marketplace

Any venue, physical or digital, where goods, services, or information are exchanged between buyers and sellers.