Examlex
In the machine cycle, decoding is the process of obtaining a program instruction or data item from memory.
Branding
The process of creating a unique image, name, and identity for a product or service in the consumer's mind through marketing strategies.
Lanham Act
United States federal legislation that governs trademarks, service marks, and unfair competition.
Trademarks
Legal designations or symbols used to distinguish the goods or services of one enterprise from those of others, offering legal protection.
Consumer-Brand Connection
The relationship and emotional bond that develops between a consumer and a brand, influencing loyalty and purchase decisions.
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