Which of the Following Manages Information About Customers, Past Purchases

question 18

Multiple Choice

Which of the following manages information about customers, past purchases, interests, and the day-to-day interactions, such as phone calls, email messages, web communications, and instant messaging sessions?

• A) SFA
• B) MRP
• C) CAM
• D) CRM

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Definitions:

Confabulation

A memory disturbance characterized by the production of fabricated, distorted, or misinterpreted memories about oneself or the world, without the conscious intention to deceive.

Flashbulb Memory

Highly detailed, exceptionally vivid 'snapshot' of the moment and circumstances in which a piece of surprising and consequential news was heard.

Repression

A defense mechanism where unpleasant thoughts, memories, or desires are unconsciously excluded from consciousness.

Decay Theory

A theory suggesting that memory fades due to the mere passage of time, unless it is actively rehearsed.