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Market Wreckers
Market wreckers are competitors or entities that disrupt the traditional flow of the market by introducing significantly lower prices, innovative products, or aggressive tactics, altering the competitive landscape.
Cross-sellers
Products or services that are promoted to existing customers alongside their original purchases to increase the value of their shopping basket.
Price Premiums
The additional amount that consumers are willing to pay for a product or service that they perceive as having higher value compared to its alternatives.
Frederick Reichheld
A business strategist best known for his work on customer loyalty and the development of the Net Promoter Score (NPS).
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