Key Terms Instructions: Please Define the Following Key Terms. Show Who

question 35

Essay

Key Terms
Instructions: Please define the following key terms. Show Who? What? Where? When? Why Important?
national workshops

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Definitions:

Frequency in Advertising

The number of times an advertisement is presented to the target audience over a specific period.

IMC Campaign

Integrated Marketing Communications campaign, a strategic approach that seeks to unify and coordinate all marketing communication tools, channels, and sources into a seamless program that maximizes the impact on consumers at a minimal cost.

GRPs

Gross Rating Points, a measure in advertising that represents the percentage of the target audience reached multiplied by the frequency of exposure.

Reach

In marketing, the total number of individuals exposed to a particular advertisement or campaign over a specific period of time.