The Balanced Scorecard Approach Developed by Kaplan and Norton (1996)

question 24

Multiple Choice

The balanced scorecard approach developed by Kaplan and Norton (1996) :

• A) takes into account tangible and intangible assets to assess organisational performance
• B) examines the organisation's financial statements to assess past, present and future performance
• C) uses the expectations and perspectives of all stakeholders to make financial decisions
• D) translates the organisation's vision, mission, value and strategy into a set of performance measures

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Definitions:

Inventory Level

The quantity of goods or materials on hand at any given time within a business.

Trade Promotions

Marketing activities undertaken to increase demand among wholesalers, retailers, or other organizational buyers, usually through discounts or incentives.

Retailer

A business or individual that sells goods to the public in relatively small quantities for use or consumption rather than for resale.

Manufacturer

A person or company that makes goods for sale, especially on a large scale, involving processes such as designing, testing, and mass-producing products.