Examlex
Key Terms
Instructions: Please define the following key terms. Show Who? What? Where? When? Why Important?
NATO
Glocalization Framework
refers to strategies adopted by businesses to think globally but act locally, ensuring their products or services are adapted to fit the cultures and norms of specific markets.
Global Brands
Are brands that have a widespread international presence, offering products or services across many countries with a consistent brand identity.
Multi-Cultural Collage
An approach to marketing that integrates diverse cultural elements and influences to appeal to a wide array of demographic segments.
Deterritorialization Framework
A theoretical concept often used in cultural studies and sociology that describes the process of diminishing the importance of physical location and boundaries in social and cultural practices.
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