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Positions
Refers to the stances or viewpoints that individuals or groups hold in a social or organizational context.
Peripheral Cue
In persuasive communication, these are often non-central elements that influence attitudes or decisions, such as the attractiveness of a speaker.
Persuasive Argument
A statement or series of statements aimed at convincing others to accept a certain viewpoint or take a particular action.
Attractiveness
A feature or combination of features that pleases the aesthetic senses, especially the sight, or appeals to other social or biological senses.
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