Tidd, Bessant, and Pavitt (2005), Identified Four Types of Innovation

question 32

Multiple Choice

Tidd, Bessant, and Pavitt (2005) , identified four types of innovation.Which of the following is NOT a type of innovation?

• A) product innovation
• B) process innovation
• C) positioning innovation
• D) procedure innovation

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Definitions:

Quantifiable

Capable of being measured or expressed as a quantity, enabling numerical assessment or comparison.

System II

A term often used in psychology to describe the deliberative, analytical form of cognition that requires concentration and is slower than intuitive thinking.

Intuitive Thinking

A cognitive process that involves making judgments and solving problems based on implicit knowledge and feelings, rather than explicit reasoning.

Reasoning

The mental process of generating conclusions, judgments, or inferences from facts or premises.