A More Complex Form of a Checklist That Lists a Numerical

question 22

Multiple Choice

A more complex form of a checklist that lists a numerical value, or rating, for each criterion is called a(n) ____.

• A) checklist
• B) appointment list
• C) grading scale
• D) rating scale

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Definitions:

Gatekeeper

A gatekeeper in a communication context refers to a person or entity that controls access to information or resources, often acting as a filter of that information.

Secondary Audience

An indirect target group of a message, which was not the primary focus but may also benefit from or be affected by the content.

Primary Audience

The main group or segment of individuals targeted or most likely to be influenced by a communication or marketing effort.

Channel Overload

A situation where the amount of information being sent exceeds the communication channel's capacity, leading to congestion and comprehension difficulties.