By Acquiring Data from Public and Other Sources, National Marketing

question 47

True/False

By acquiring data from public and other sources, national marketing organizations can create an electronic profile of an individual.

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Definitions:

Equity Method

An accounting technique used to record investments in associate companies where the investor has significant influence but not full control.

Cash Dividend

A payment made by a company out of its profits to shareholders, usually in the form of cash.

Common Shares

Equity securities that represent ownership in a corporation, providing voting rights and a share in the company's profits via dividends.

Available-for-sale Securities

Financial assets that are not classified as held-for-trading or held-to-maturity, and can be sold in the market.