____________________ Criteria Are Standards Used to Determine If a Web

question 35

Short Answer

____________________ criteria are standards used to determine if a web site is appropriate for your needs.

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Definitions:

Marketing Action

Any initiative or effort undertaken by a company to promote its products or brand to its target market.

Market-product Grid

A tool that helps companies analyze their market offerings by examining different markets and the products they offer in each.

Market Segment

A group of individuals or organizations sharing one or more characteristics that cause them to have similar product needs.

Urban University

An institution of higher education located in a city environment, often offering distinct opportunities and challenges compared to rural institutions.