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The core goal of successful firms is to:
Competitive Fringe
Small, less dominant firms in a market that compete at the periphery with the larger dominant firms, often by focusing on niche segments.
Price Leader
A company that has a dominant market share and can influence the pricing policies of competitors within the industry.
Dominant Firm Model
A market structure where one firm has a large market share and sets prices, while other smaller firms follow its pricing strategy.
Fringe Firms
Smaller companies in a market that compete alongside larger firms, often by serving niche segments or employing innovative strategies to maintain market presence.
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