Fred Operates Two Resorts in the Miami Area

question 9

Multiple Choice

Fred operates two resorts in the Miami area.His company works hard to develop long-term relationships by calling customers to make sure that they are satisfied with their recent visits to the resorts and with offers to host free. In this case, Fred is most likely using concepts that were popularized during the:

• A)entrepreneurship era.
• B)production era.
• C)relationship era.
• D)technology era.

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Definitions:

Global Corporations

Large companies that operate and provide goods or services in multiple countries beyond their home country.

Export Industries

Sectors of a country's economy that produce goods or services for sale to foreign countries.

Licensing Agreement

A legal contract whereby one party (the licensor) allows another party (the licensee) to use its intellectual property, brand, or product under specified conditions.

Global Business

The conduction of trade, production, or services across national borders, involving the planning and execution of transactions on an international scale.