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Critical Thinking Questions Case 4-2 An employee at Bavant Publishing created the form shown in the accompanying figure. The form needs to be in a control layout and Bavant would like to add a date to the form.
How can the employee add the date to the form?
Production-oriented Era
A historical period in marketing where the focus was on production capabilities and efficiencies rather than on a deep understanding of consumer needs or desires.
Sales-oriented Era
A business approach focusing on the promotion and selling of products, often irrespective of consumer demand, prevalent in the mid-20th century.
Market-oriented Era
A period in business where the focus shifts towards understanding and fulfilling the preferences and needs of consumers in the market.
Value-based Marketing
A marketing strategy that focuses on providing products or services that deliver exceptional value to customers, encouraging loyalty and satisfaction.
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