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Rational Perspective
An approach that emphasizes logical, conscious thought processes and decision-making based on information and reasoning.
Consumer Hyperchoice
A situation where consumers face an overwhelming number of product choices, leading to difficulty in making purchase decisions.
Behavioural Influence Perspective
A viewpoint in psychology and marketing emphasizing how external factors, such as social and environmental cues, influence individuals' behaviour and decisions.
Behavioural Influence Perspective
A view in marketing that considers how the environment and psychological factors influence consumer behavior and decision-making processes.
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