Critical Thinking Questions Case 7-2 Lynda, the Administrative Assistant to the Sales

question 64

Multiple Choice

Critical Thinking Questions Case 7-2 Lynda, the administrative assistant to the sales director, has just received a new slide show from the marketing department. Her boss is taking the slide show to an industry conference and plans to have it run unattended in the company's kiosk in the exhibit hall. Lynda sends you an e-mail asking for help preparing for a self-running presentation. Lynda first wants to know what feature to use to determine the length of time each slide should be displayed. You advise her to use the ____.

• A) self-running feature
• B) Format Painter feature
• C) rehearsal feature
• D) Background removal feature

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Definitions:

Marketing Expertise

Specialized knowledge and skills in creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

External Forces

Factors outside an organization that affect its performance and strategies, including economic, political, technological, and social influences.

Situation Analysis

An assessment of the internal and external factors affecting an organization with the aim of identifying strengths, weaknesses, opportunities, and threats.

Distribution

The method of providing a product or service to consumers or business users who require it.