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Business Writers Should Consider How the Audience Will Respond to Their

question 34

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Business writers should consider how the audience will respond to their message-think about how they will feel about the information.


Definitions:

Counterconditioning

A behavior therapy technique involving the conditioning of a desired response that is incompatible with an unwanted behavior.

Systematic Desensitization

A therapy technique used to reduce phobic responses and anxiety by gradual exposure to the feared object or situation while using relaxation methods.

Fear of Heights

An anxiety disorder also known as acrophobia, where individuals experience extreme fear or nervousness when they are at a certain height or think about being at a great height.

Addiction

A persistent, recurring condition defined by an irresistible urge to seek drugs, persistent consumption despite adverse effects, and enduring alterations in brain function.

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