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New-product Ideas
Concepts for new or improved products that have the potential to fill a need in the market or enhance a company's product line.
External Evaluation
The assessment of an organization's performance, project, or policy conducted by an independent entity to ensure objectivity and credibility.
Concept Test
An evaluation or survey designed to gauge the potential market acceptance or appeal of a new product idea before its development.
New-product Idea
A concept or proposal for a product that has not been previously introduced to the market, often assessed during the product development phase.
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Q48: Which of the following must be done