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Case-Based Critical Thinking Questions Case 1

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Case-Based Critical Thinking Questions Case 1
Hannah has been hired as a graphics consultant for a company that is struggling with PowerPoint 2013. They are looking for ways to improve their graphics but maintain a professional appearance to their presentations.
Hannah would also like to add a special effect to the arrows to improve their appearance, so she clicks the ____.

Understand the stages and mental steps in a sales presentation and prospect's buying decision.
Learn strategies for selling products to resellers and the end-users.
Know how to construct a suggested purchase order and its elements.
Learn the process of tailoring sales presentations to meet specific customer needs.

Definitions:

Hopeless Objection

A type of sales objection that appears insurmountable, often signaling that the prospect perceives the barriers as too significant to overcome.

Practical Objections

Concerns or questions raised by a potential buyer based on the practical or functional aspects of a product or service.

Psychological Objections

Refers to the mental barriers or reservations potential customers might have against purchasing a product or service, often based on emotional factors or personal biases.

Direct Denial

A straightforward refusal or rejection of a request, claim, or offer without providing an alternative or compromise.

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