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Robin has purchased a new computer that has the Windows 8 operating system. Excited about learning the new features of Windows 8, she starts the computer, enters her login information in the Start screen and takes a look at the desktop. She recognizes similar features that appear on her Smartphone and takes time to get acquainted with her new working environment.
Robin feels more and more at home with Windows 8 when she realizes she can view the contents of her computer using an icon on the taskbar called __________.
Multibranding
A strategy where a company markets multiple brands within the same product category, catering to different consumer segments.
Private Branding
A strategy where products are manufactured and sold under the retailer's brand name, rather than the producer's brand.
Mixed Branding
Refers to a marketing strategy where a company uses multiple brand names for its products or services, catering to different market segments or product lines.
Brand Licensing
A legal agreement where a brand owner permits another party to use its brand, logo, or product names in exchange for a fee or royalty.
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