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Premium Pricing
A competitor-based pricing method by which the firm deliberately prices a product above the prices set for competing products to capture those consumers who always shop for the best or for whom price does not matter.
Economies of Scale
Cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output generally decreasing with increasing scale.
Special Incentives
Additional rewards or benefits offered to motivate or encourage a specific action or behavior from customers or employees.
Value Cocreation
Value cocreation is a business strategy that emphasizes the involvement of customers, suppliers, and other stakeholders in the development process of products or services, leading to enhanced value for all parties.
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