In the Context of Business Market Segmentation, _________ Refers to Dividing

question 16

Multiple Choice

In the context of business market segmentation, _________ refers to dividing the market based on the concentration of customers.

• A)geography-based segmentation
• B)customer-based segmentation
• C)behavior-based segmentation
• D)product-use-based segmentation

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Definitions:

Functional Departmentalization

The process of organizing a business or organizational structure based on the primary functions performed within the organization.

Task-technology Intervention

The application or implementation of technological solutions designed to improve the execution and efficiency of specific tasks.

Employees

Individuals officially hired to perform specific duties and work for businesses or organizations in exchange for compensation.

Workplace

The physical or virtual location where an individual performs work or professional duties.