The _____ Is a Philosophy That Makes Customer Satisfaction the Central

question 2

Multiple Choice

The _____ is a philosophy that makes customer satisfaction the central focus of an entire organization.

• A)marketing concept
• B)perceived value
• C)customer relationship management
• D)market segmentation

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Definitions:

Extended Problem-Solving

A consumer decision-making process used for high involvement purchases, requiring considerable time and effort in evaluating alternatives.

Reference Group

One or more persons whom an individual uses as a basis for comparison regarding beliefs, feelings, and behaviors.

Indirect Influence

The subtle, non-direct impact that an entity or action may have on people's decisions, behaviors, or outcomes without explicit instruction or direct intervention.

Consumer Reports

Publications that review and provide advice about products and services based on thorough testing and assessments.