Walt Owns a Local Chain of Auto Repair Shops in Northern

question 12

Multiple Choice

Walt owns a local chain of auto repair shops in Northern Rottawa.He goes the extra mile in pleasing his customers by providing comfortable and attractive waiting rooms, friendly service, and an exceptional warranty on all repair work. Which of the following philosophies has Walt employed to make all his customers highly satisfied?

• A)Socially responsible marketing
• B)Marketing mix
• C)Customer relationship management
• D)Marketing concept

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Definitions:

Manufacturing Overhead

All indirect costs associated with the manufacturing process, excluding direct materials and direct labor.

Controllable Variance

The difference between actual and expected amounts that can be directly managed or controlled by responsible individuals.

Fixed Overhead Costs

Indirect expenses of running a business that are not affected by changes in the volume of goods or services produced, such as rent, salaries, and insurance.

Overhead Costs

Ongoing expenses related to the operation of a business, such as rent, utilities, and insurance, that are not directly tied to production.