_____ Is the Process of Continually Collecting Information from the External

question 102

Multiple Choice

_____ is the process of continually collecting information from the external marketing surroundings.

• A) Globalized marketing
• B) Target marketing
• C) Environmental scanning
• D) Market segmentation

---

Definitions:

Quoted Interest Rate

The interest rate that a lender provides to a borrower, usually expressed as an annual percentage of the loan amount.

Self-Liquidating

An asset or credit that can cover or repay its own cost through the income it generates.

Inventory

The range of products or goods that are held by a business for the purpose of resale, crucial for operations and financial health.

Working Capital Assets

Current assets that are used in the operation of a business and can be converted into cash within a year.