Advergaming Is a Medium That Marketers Can Use to Communicate

question 45

True/False

Advergaming is a medium that marketers can use to communicate their big idea to their target market.

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Definitions:

Psychologists And Psychiatrists

Professionals in the field of mental health where psychologists focus on psychotherapy and treating emotional and mental suffering with behavioral intervention, while psychiatrists are medical doctors who can prescribe medications.

Cognitive Psychology

The branch of psychology that studies mental processes including how people think, perceive, remember, and learn.

Ivan Pavlov

A Russian physiologist known for his work in classical conditioning, demonstrating the learning process through the experiment with dogs and a bell.

Conditioning

A process in behavioral psychology where a response becomes more frequent or more predictable in a given environment due to reinforcement.