A Firm's _____ Is a Brief Statement Articulating How It

question 30

Multiple Choice

A firm's _____ is a brief statement articulating how it wants the target market to envision its product relative to the competition.

• A)promotional statement
• B)diffusion statement
• C)brand statement
• D)positioning statement

---

Definitions:

Rewards And Punishment

a behavioral principle that posits behavior can be modified by the consequences it produces, with rewards increasing and punishments decreasing the likelihood of a behavior.

Gender Roles

Cultural expectations about what is appropriate behavior for each gender.

Socialization

The acquisition of the norms and roles expected of people in a particular society.

Norms

The unwritten rules that define acceptable behaviors within a society or group.