Marketers Wrap Their Actual Products in Additional Goods and Services

question 13

Multiple Choice

Marketers wrap their actual products in additional goods and services, called the_________, that sharpen their competitive edge.

• A)implicit product
• B)augmented product
• C)pure product
• D)core product

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Definitions:

Protective Tariffs

Taxes imposed on imported goods to protect domestic industries from foreign competition by making imported goods more expensive.

Excise Tax

A tax on specific goods or activities, often included in the price of products like alcohol, tobacco, and gasoline, used by governments to raise revenue.