One Drawback of Using Distributors in a Distribution Channel Is

question 38

True/False

One drawback of using distributors in a distribution channel is that the addition of intermediaries increases the total number of transactions that must occur to get the goods from the producer to the consumer.

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Definitions:

Diversification

A risk management strategy that mixes a wide variety of investments within a portfolio.

Marketing Strategy

A comprehensive plan formulated by a business to achieve specific marketing goals and objectives.

New Customers

Individuals or organizations that have not previously purchased from a business, representing an opportunity for growth and expansion.

Unrelated Products

Products that have no significant connection or complementarity in use, production, or marketing to each other.