Pentogreen, a Company That Manufactures Soda, Offers Its Latest Products

question 15

Multiple Choice

Pentogreen, a company that manufactures soda, offers its latest products at very low prices. Pentogreen's strategy is based on the assumption that more customers will be willing to buy its products if they're offered at lower prices. Pentogreen has adopted this strategy to attract a larger customer base and increase its sales volume even though it will only gain a small profit on each individual sale. In this scenario, Pentogreen has implemented the _____ strategy.

• A)high/low pricing
• B)skimming pricing
• C)penetration pricing
• D)loss-leader pricing

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Definitions:

Experimentation

The process of conducting tests and analyses under controlled conditions to explore hypotheses and observe outcomes in research.

Personality

The aggregate of qualities or characteristics that distinguish an individual’s personal character.

Correlations

Statistical measures that describe the extent to which two variables change together, indicating the strength and direction of their relationship.

Factor Analysis

A statistical method used to describe variability among observed, correlated variables in terms of a potentially lower number of unobserved variables, called factors.